I have a small business with a limited marketing budget – is a video appropriate for me?

No matter how small your enterprise, a video clip is a great marketing tool. You are on the internet and so are your clients – and more than ever they are searching for the best service and the best price. For many of our clients, creating a video is their first step in a new enterprise, because they know they will gain the confidence of their target audience by chatting conversationally in their video. It’s an opportunity for you to get your warmth across that you wouldn’t get unless your client actually walked in your door.

Where will the video be recorded?

We can film on location and turn your office or commercial space into a recording studio with lights, cameras and sound equipment. Or we can film in any quite setting, such as a garden or seascape. We can also film at our studio in the Blue Mountains.

We have several outlets – can you film at several locations?

We have experience filming all over the world, so any safe location is fine with us. However, set up costs increase with each location, so if you are concerned with limiting your budget, it is best to limit the number of locations. Sometimes we can weave still photographs in with the video editing, and this might overcome budget issues if you need to show more than one unique location.

How long does it take?

We would suggest you allow a full day at your location, to allow us to set up lights, cameras and audio gear. If you are attending our studio, allow 3 hours for your filming session. We would also suggest you allow a few hours for an interview warm-up and to go over scripting issues the day prior to your shoot. This time will be included in our quote.

Will I need makeup?

It depends on your usual style. With modern video equipment, it isn’t generally necessary to wear studio makeup, and some of our clients prefer to shoot with no make-up at all. However, there is no harm in visiting your make-up artist prior to the shoot. We would certainly recommend visiting your hairdresser on the morning of your shoot.

How should I prepare?

Your interviewer will meet with you to make suggestions about the scope and nature of your video and what it might include. For properties, this might include a list of the most important features of the property so our team gets those shots, for interviews, this might include a run down of what you do and who your clients are.

What should I bring on the day?

It’s a good idea to bring a change of costume (or uniform). Depending on the effects of natural lighting on the day of the shoot, a light shirt may work better than a dark shirt, so bringing a change of clothes can be beneficial. It’s also a good idea to have a floral arrangement for the background.

What can I do to promote my video?

We recommend uploading the video to YouTube and using the link on your client communications. You might also like to embed the link into your website and promote it on your social media sites.

How long will the video be?

People tend to click away from videos if they are too long. For most purposes, a short 2-3 minute video is ideal. For interview situations, a series of short videos is often most appropriate. But the most important thing to remember is that the length of the video will be dictated by the length of your sound bites.

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